Manufacturing sales happen in the field. Your AI should work there too.
Grw is the AI sales system for manufacturers, industrial distributors, and equipment makers with long, technical B2B sales. It captures field conversations, keeps your CRM current, and helps every rep follow your best sales process. From the first site visit to the signed PO.
The deal happens in the field. The forecast happens in a spreadsheet.
The CRM is the last stop after a site visit
Your reps sell at plants, job sites, and trade-show booths, then call back from the truck. Notes reach the CRM days later, so the pipeline shows only what got typed up.
Decades of product knowledge live in one head
Your top rep knows which spec wins over the engineer and which terms move procurement. New hires pick it up slowly, one ride-along at a time. When that rep retires, the know-how leaves too.
Long cycles hide the deals that are slipping
Engineers, plant managers, and procurement all weigh in, and a distributor often sits between you and the buyer. A stalled deal can hide for months.
Grw captures what happens on site, runs your best rep's playbook on deals, and builds the forecast from what buyers actually said.
What Grw does for manufacturing sales teams
Each site visit logged before the rep is back in the truck
Grw records Teams and Zoom calls with a notetaker or without a bot, and captures in-person meetings on site. Taylor, Grw's AI agent, writes the notes, updates the CRM, and drafts the follow-up.
Post-visit updateSee which deals are slipping before they hit your forecast
Grw scores each deal from what engineers, plant managers, and procurement said, and flags the quote gone quiet while there's time to act.
ForecastSpot missing stakeholders before they stall the deal
Grw checks each call against MEDDPICC, BANT, or your own process. Managers see the quote sent without an engineer’s sign-off, or the distributor deal with no end-customer contact, before it costs the deal.
Deal scorecardGet new reps selling like your best rep, sooner
Grw turns your top reps' winning calls into a playbook and coaches every rep against it after each visit.
CoachingTell product what buyers keep asking for
Grw's conversation intelligence for manufacturing sales pulls spec requests, competitor pricing, and product gaps from every call into a weekly digest for product and marketing.
Weekly digestSee Grw on one of your own industrial deals.
Book a demoAI your IT team can approve
Leadership wants AI across the sales team. IT wants a review first. Grw gives IT one review for the whole team, with every action on record.
Grw- SOC 2
- Optional approval before CRM writes
- Never deletes your data
- Permissions set by your admin, deny by default
- Every AI action logged
I called it a force multiplier. 5x efficiency gains and 3x effectiveness gains, soft calculations of what we had before Grw versus what we're seeing now.
Adoption without a rollout.
No new tool to learn, no new tab to open. Grw shows up where your team already works.
Slack, Teams, your browser, and Claude via MCP
The standalone notetaker or call recorder you're paying for
Grw for manufacturing sales, answered
Have more questions? Talk to us.
What is the best AI sales tool for manufacturing companies?
Grw is the AI sales system for manufacturers, industrial distributors, and equipment makers. It records site visits and calls, keeps Salesforce, HubSpot or Dynamics 365 current, and runs under controls IT approves. We set it up around your process.
Can AI record in-person sales meetings and site visits?
Yes. Grw captures in-person meetings, so a site walkthrough gets the same notes and CRM update as a video call. For video calls, the Grw Desktop Notetaker on Windows and Mac records without a bot joining the meeting.
How do industrial sales teams automate CRM updates from the field?
Grw automates CRM updates from the call or visit itself, so reps type nothing up afterwards. Taylor logs what was agreed to the right record using the rep’s own CRM permissions. Admins choose which fields it can change and whether a write needs approval first.
Can Grw help when we sell through distributors or rep agencies?
Yes, on the calls your team is part of. Grw tracks what distributor partners commit to on your calls and shows which deals lack an end-customer contact. It can't see conversations your team isn't on.
How can manufacturers keep a top-selling rep's product knowledge when they leave?
Record how they sell now. Grw keeps every past call searchable, so a new rep can ask Taylor how a similar deal was won before their next visit.
How can manufacturing sales teams move from product selling to solution selling?
Grw reviews each call against your solution-selling play and shows where reps fell back to quoting specs. It flags calls where the product wasn’t tied to the buyer’s downtime, cost or output problem, and reps get that feedback after the call.
Does Grw work with Microsoft Teams and Outlook?
Yes. Reps can message Taylor directly in Teams or mention Taylor in a channel. A Microsoft admin connects Microsoft 365 once for the company, then each person connects their own Outlook calendar and email.
How is Grw priced?
Grw costs $150 per seat per month, billed annually, or $175 per seat billed monthly, with a five-seat minimum. Everything is included: unlimited conversation intelligence, workflows and AI usage, plus implementation and support from Grw. There is no platform fee, no add-ons, and no credits.