Terret analyzes your revenue.
Grw runs your whole revenue operation.
Terret turns revenue data into answers and playbooks. Grw puts your GTM strategy into every team's hands and does the work that follows, with an engineer who builds it around you.
Trusted by revenue teams
Grw vs Terret, in short
Terret (formerly BoostUp) is a revenue intelligence platform sold as separate modules for conversation intelligence, AI agents and forecasting, run from inside Terret's own app. Grw is infrastructure for the go-to-market organization, paired with a forward-deployed team, so your reps spend more time selling, your strategy shows up on every deal, and you see it in your win rates.
Together, Grw's approach makes sure your high-level strategy is translated into day-to-day execution, whilst automating all the messy, human work in and around customer conversations that is slowing you down.
TerretChoose Terret if
- You mainly want machine forecasting and revenue analytics for a large revenue org
- You're happy to buy conversation intelligence, AI agents and forecasting as separate modules
- You want your team working from inside Terret's app, with briefs delivered to Slack
GrwChoose Grw if
- You want AI that takes action across all your systems, and works from wherever your team already works
- You want one simple per-seat investment, with unlimited conversation intelligence, workflows and AI usage
- You want a forward deployed GTM engineer on your team who has real work running for your specific requirements within 24 hours
Analysis you act on, or infrastructure that acts for you
Terret is built to analyze revenue data and recommend plays from inside its own app. Grw is agentic infrastructure that does the work across all of your systems, designed around how your team actually sells.
Does the work, everywhere
Grw takes action in your CRM, email, calendars, docs, Slack and Teams, data lakes and custom tools. Anything your revenue org runs on. Follow-ups, updates, collateral and next steps get done, wherever they live.
System agnostic. You choose how to work
Use Grw's own app and custom apps, or work from Outlook, Teams, Slack, Claude or ChatGPT. It connects to any system you run, including custom tools.
An engineer on your team
Your forward deployed engineer designs workflows, apps and dashboards to your exact requirements, with real work running within 24 hours.
Full Comparison
| Grw | Terret | |
|---|---|---|
| Your strategy | Upload it once and update it whenever you like. Taylor carries it into every call, email, proposal and CRM update, and shows who's running it | Builds playbooks from top-performer analysis and deploys them as call briefs |
| Built for | Revenue orgs: leaders, managers, reps, RevOps and customer success | Revenue teams at B2B technology companies |
| Cost | One simple per-seat investment, everything included, unlimited conversation intelligence, workflows and AI usage | Priced per user for each module: conversation intelligence, AI agents and forecasting are sold separately |
| Forecasting | Fully customizable: score every deal on any criteria your leaders weight, from what actually happened on calls, in email and in the CRM, and see the forecast exactly the way you run your forecast calls | Machine forecasting, its original product as BoostUp, built around Terret's own model |
| Generative apps | Ask for any dashboard, tool or app in plain English. Taylor builds it on your live data, with each user's permissions built in | Answers, playbooks and documents generated in Terret's chat |
| Coaching | Builds playbooks from what your top performers do on deals they win, scores every call against your own methodology, and keeps learning from what works. Taylor coaches the reps who need it, shown exactly how you want with custom apps | Playbooks built from top-performer patterns, delivered as call briefs |
| Workflows | Plain-English workflows on any schedule or trigger, running as programs across your whole stack, plus self-configuring agents that learn and get better over time | Self-configuring agents that act on Terret's analysis |
| Works across | System agnostic, and you choose how to work: Grw's own app and custom apps, or Outlook, Teams, Slack, Claude and ChatGPT. Takes action in any system you run: CRM, email, calendars, docs, data lakes and custom tools | Works from Terret's app, with briefs delivered to Slack and assets synced to Salesforce |
| Governance | Fine-grained permissions across everything Grw can do, in every system, set for the org, each team or each person. Deny by default, read-only mode, bulk-data limits, and every AI action audited and exportable to your SIEM. SOC 2 certified and HIPAA compliant | Enterprise governance across its revenue graph |
| Onboarding | A forward deployed engineer included, with real work running within 24 hours | A 48-hour proof of concept on your data. Ongoing onboarding terms not published |
“
I spin up a workflow, tell Grw what I want, and it's done. The reps love it. What Grw pulls from our calls is gold: we build messaging off what the market's actually saying, faster than competitors.
Glen J. · Head of RevOps, Carepatron
How do Grw and Terret price?
GrwOne simple per-seat investment
- Everything included
- Unlimited workflows and AI usage
- No platform fee, add-ons or credits
- Forward deployed engineer included
TerretPriced per module, per user
- –Conversation intelligence, AI agents and forecasting priced separately
- –Total cost grows with each module you add
- –Prices not published
Grw vs Terret, answered
Is Grw a good Terret alternative?
Yes, for teams that want their strategy running on every deal and AI taking action across all their systems, for the whole revenue team at one simple per-seat investment, with a forward deployed engineer included. If you mainly want machine forecasting and revenue analytics for a large revenue org, Terret may still be a fit.
Is Grw cheaper than Terret?
Yes. Grw is one simple per-seat investment with everything included: unlimited conversation intelligence, workflows, forecasting and AI usage, and a forward deployed engineer. Terret prices each module per user, so conversation intelligence, AI agents and forecasting each add to the bill.
Does Grw replace Terret?
Yes. Grw covers call recording, conversation intelligence, coaching, deal risk, pipeline analytics and forecasting, then does the work that follows across your systems. Teams on a long-term contract can connect their existing tools to Grw in the meantime.
How does Grw's forecasting compare to Terret's?
Grw's forecasting is far more customizable. Terret's machine forecasting, from its roots as BoostUp, runs on Terret's own model. Grw lets you score every deal on whatever your leaders weight, from deal health and methodology coverage to buyer engagement, using what actually happened on calls, in email and in the CRM, and builds forecast views exactly the way you run your forecast calls.
Which systems can Grw take action in?
Any of them. Grw takes action across your CRM, email, calendars, docs, Slack and Teams, data lakes like Snowflake, and your own custom tools. It drafts and sends follow-ups, updates records, books meetings, builds collateral and business cases, manages databases, and runs your workflows on any schedule or trigger.
How does Grw's coaching compare to Terret's?
Both build playbooks from what top performers do. Grw goes further: it scores every call against your own methodology, learns continuously from which plays win, Taylor runs coaching workflows with the reps who need it, and you can see it exactly how you want with custom apps. Terret delivers its playbooks as call briefs.
Is Grw only for sales reps?
No. Grw is designed for revenue orgs: leaders, managers, reps, RevOps and customer success. Support and marketing teams use it too.
What is Grw's forward deployed model?
Every Grw customer gets a forward deployed engineer. They connect Grw to your systems, set it up around your strategy and ways of working, and have real work running within 24 hours. They stay with you to build new workflows as your needs change, at no extra cost.
Can teams build their own dashboards and apps in Grw?
Yes. Ask Taylor in plain English for a dashboard, tool or app, like a weekly pipeline review or a pricing calculator, and it builds it on your live data. Every app respects each user's permissions, and every action it takes is logged.
Does Grw integrate with HubSpot and Salesforce?
Yes. Grw connects to HubSpot, Salesforce, Pipedrive, Zoho CRM, Attio, Dynamics 365 Sales and more, plus email, Slack or Teams, docs, Sheets, Excel and Snowflake. Fine-grained permissions control everything Grw can do in every system, down to the individual user.
Does Grw record calls without a bot?
Yes. Record through the Grw desktop app with no bot on the call, use a meeting bot, record in person or on mobile, or connect your existing notetaker.
Is Grw secure enough for healthcare and enterprise teams?
Yes. Grw is SOC 2 certified and HIPAA compliant with a BAA for covered entities, with fine-grained permissions across everything Grw can do, optional approval gates on writes and a full audit of every AI action.