Meet the Founders
Alex McNaughten
Co-Founder & Co-CEO
Alistair McLeay
Co-Founder & Co-CEO
Daniel Ash
Co-Founder & CTO
We're on a Mission to Transform Sales Through AI Coaching
Grw AI’s personalized coaching agents deeply understand your business, products, processes, and customers—empowering every rep to consistently win more deals.
Our Story
Grw was born from a simple, powerful truth: nothing impacts sales results and individual career trajectories more than personalized, 1:1 coaching. But scaling coaching beyond a handful of reps traditionally meant compromising quality or drowning sales leaders in extra work.
In 2023, after selling his sales training / staffing firm, sales expert and seasoned entrepreneur Alex McNaughten teamed up with multi-exit entrepreneur Alistair McLeay who had just completed his master in ML at Cambridge, along with experienced product leader and data scientist Daniel Ash, to redefine how personalized coaching could be delivered at scale.
Combining deep, hands-on sales leadership experience, groundbreaking agentic AI, and intuitive product design, Grw delivers deeply personalized, proactive coaching at scale, empowering sales teams globally to achieve unprecedented levels of performance and capability.
Our Vision
To be the trusted AI coach to 1 million salespeople worldwide.
Our Core Values
We are exceptional
We set a uniquely high bar, driven by exceptional performance, relentless effort, and deep care about our work.
We are unusually responsible
We embody total ownership, proactively solving problems, driving outcomes, and sharing fully in our company’s success.
We make bold bets
We take risks, learn extraordinarily fast from mistakes and embrace failure as an inevitable part of innovation.
We value people above all
We believe nothing matters more than our people, and we’re committed to using AI to empower and serve them deeply.
Our Investors
Backed by Industry-Leading Investors and Sales Experts.
Grw is proudly supported by globally respected venture capital firms, including Precursor Ventures (San Francisco), Incisive Ventures (Seattle), and Investible (Australia).
Our investors also include some of the world’s foremost sales experts, founders, and senior executives from leading tech and sales-focused organizations such as:
These investors aren't just backing our vision financially—they deeply understand the challenges sales teams face every day and have built some of the most successful sales and revenue teams globally. Their support and active involvement ensure Grw AI continues to deliver transformative solutions that genuinely elevate sales performance.
