Attention works your deals.
Grw runs your whole revenue team.
Attention drafts the next move, deal by deal, for a rep to approve. Grw runs the playbook for the whole team, in the tools you already use.
Trusted by revenue teams
Grw vs Attention, in short
Attention puts agents on your deals: it records calls, scores them, fills the CRM and drafts the next move for reps to approve. Grw runs the whole revenue team on one playbook, and does the work: pipeline reviews, deal risk, proposals, decks and coaching.
AttentionChoose Attention if
- Call scorecards by role, region, stage or product are your first requirement
- You want 100+ ready-made agent templates to start from
- You want AI suggesting moves one deal at a time, with a rep approving each one
GrwChoose Grw if
- You want the team's work handled, pipeline reviews, deal risk, handoffs and proposals, with no queue of suggestions to approve
- You want every rep on one playbook, enforced by the system
- You want one per-seat price with unlimited calls, workflows and AI usage
Deal-by-deal agents still leave the team's work on people
The work stays with the rep
Each suggestion needs a human to approve, deal by deal. Nothing runs across the team on its own.
Every team runs it differently
Reps get faster one by one. Nothing makes the whole team sell the same way.
The work product stops at email
Follow-ups and proposal drafts get done. Decks, business cases, reports and dashboards still land on people.
What Grw does that a deal agent cannot
Call endsDeal changes stageEmail landsMonday 8amEvery rep
Runs on every trigger
A call ends, a deal changes stage, it is Monday 8am. Grw runs the right workflow across Slack, Teams, email and your CRM, for the whole team at once.
JMAKRLTPOne playbook
Your playbook, every rep
Set it once. Taylor, the AI inside Grw, applies it to calls, emails, proposals and CRM updates, and shows leaders where it is landing.
ProposalBusiness caseDeckReportInbox draft
Finished work, not just fields
Proposals, business cases, decks, reports and inbox drafts, built from what was said, across hundreds of accounts at once.
Deny by defaultRead-only modeLogged to SIEMNever deletes
Governed from the first action
Your admin decides what Grw can do, per org, team or person. High-risk actions stay off until switched on.
Hour 0Systems connectedHour 24Real work runningOngoingWe stay with you
Hands-on from day one
Our team connects your systems and builds the workflows, apps and dashboards you need, and stays until your team uses it daily.
Full comparison
| Attention | ||
|---|---|---|
| Core job | Runs the revenue team's work, on and between calls | Suggests and executes the next move on each deal, with a rep approving |
| Triggers | Meetings, deal changes, emails, schedules and more | Calls, emails and deal signals, with a rep approving each move |
| Your playbook | Set once. Taylor applies it to calls, emails, proposals and CRM updates | Scorecards grade calls against your framework; agents built from your plays |
| Coaching | Every call scored against MEDDIC, BANT, SPICED or your own methodology. Grw coaches reps one to one on live deals, and leaders see where coaching lands in custom dashboards. | Strong scorecards against MEDDIC, BANT, SPICED or your own framework, by role, region, stage or product |
| Work product | Proposals, business cases, decks, reports, analysis and inbox drafts | Notes, CRM fields, follow-up emails and proposal drafts |
| Workflows | Plain-English workflows on any schedule or trigger, across your tools | Agents from 100+ templates on call and deal signals, plus recurring reports |
| Generative apps | Describe the dashboard or app you need. Taylor builds it on live data, within each person's permissions | Not supported |
| Works across | Grw app, Outlook, Teams, Slack, Claude and ChatGPT. Acts in HubSpot, Salesforce, Pipedrive, Zoho, Attio, Dynamics 365 and more | Web app, Slack, and an MCP server for Claude, ChatGPT and Cursor. CRM write-back for Salesforce and HubSpot |
| Call capture | Bot-free desktop app, meeting bot, in-person, or your existing notetaker | Its own recorder |
| Cost | $150 per seat per month annually, or $175 monthly. Five-seat minimum, everything included, unlimited usage | Not published |
| Onboarding | Our team sets it up, real work running within 24 hours | Self-serve. G2 reviewers report about one month to full value |
Attention details from attention.com and G2 reviews, checked November 2026.
“
Grw AI has been a game-changer for us. The virtual sales coaching has significantly improved our sales capability, providing valuable deal coaching that helps to navigate negotiations and increase our win rates. In short, Grw AI has levelled up sales performance and streamlined our deal-making process.
Austen · Sales Director, Staffing Engine
How do Grw and Attention price?
GrwOne price per seat
$150 per seat per month annually, or $175 monthly. Five-seat minimum.
- All capabilities in every seat
- No cap on workflows or AI usage
- No platform fee, credits or add-ons
- Setup and support included
AttentionPricing not published
- –Pricing not published on its website
- –Contact Attention for a quote
“
The business case creator is table stakes in all of our deals now. We won't present a proposal without having a Grw business case as part of it. What used to take me 60-90 minutes now takes me 10 minutes total.
Matt Dichter · VP of Sales, Staffing Engine
Grw vs Attention, answered
Grw vs Attention: which is better?
Grw is the Attention alternative for teams that want one playbook running across the whole team, finished work beyond emails and proposals, and one price per seat. If scorecards by role and region or agent templates matter most, Attention may suit you better.
How much does Attention AI cost?
Attention does not publish pricing. Grw is $150 per seat per month billed annually, or $175 monthly, five-seat minimum, everything included: unlimited workflows and AI usage, no platform fee or credits, setup and support.
Can Grw replace Attention?
Yes. Grw records and scores calls, keeps the CRM current, drafts follow-ups and coaches reps. Then it keeps going: pipeline reviews, deal risk, proposals, handoffs and any workflow you set up.
Does Grw only work on meetings?
No. Meetings are one trigger. Grw also runs when a deal changes stage, an email lands, or on a schedule, for every rep at once.
Grw vs Attention for sales coaching: what is the difference?
Attention's scorecards are a real strength, assigned by role, region, stage or product. Grw scores every call too, and Taylor coaches the reps who need it one to one, on their live deals.
Will everyone on our team get the same answer?
Yes. Grw runs the same analysis the same way for everyone, on structured data. When the CEO and CRO ask about churn, they get one answer.
How long does it take to set up Grw?
About 24 hours to real work running. Our team connects your systems, sets Grw up around your playbook, and stays to build new workflows as needs change.
Can Grw record sales calls without a meeting bot?
Yes. The Grw desktop app records with no bot. You can also use a meeting bot, record in person, or keep your existing notetaker.
Are Grw and Attention SOC 2 and HIPAA ready?
Both are SOC 2 and both offer a BAA. Grw provides a BAA for HIPAA covered entities. Your admin controls what the AI can access, CRM writes can require approval, and every action is logged.
Do Attention and Grw work with Claude and ChatGPT?
Yes, both do. Grw also works from Teams, Slack and Outlook.