AI Coaching That Knows Your Business Inside Out

Grw's agents are trained on your products, customers, and sales strategies—delivering timely, manager-level coaching that drives real behavioral change and helps your team win more deals.

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WHY CHOOSE GRW

Why Grw Feels Like Having Your Best Manager on Every Deal

Coaching That Knows Your Business Inside Out

Your new AI coach learns your sales style, ICPs, market, and playbooks to coach just like your best sales manager would.

Proactive Deal Support That’s Always On

They flag blind spots, reinforce best practices, and support every rep on every deal—automatically.

Scalable Manager-Level Coaching

Grw gives every rep the coaching of a top manager, at scale, with no limits on time, effort, or reach.

World-Class Coaching, Next-Level Execution—Every Rep, Every Deal

Context Engine

Intelligence behind every sales interaction

CRM Integration

Sync Salesforce and HubSpot deals, contacts, activities, custom objects, meeting history, emails, and calendar.

Call Recording

Captures, transcribes, and analyzes live calls—feeding deeper insights into every coaching and execution moment.

Knowledge Ingestion

Ingests sales playbooks, methodologies, product positioning, and enablement content to power hyper-contextual coaching.

Sales Research

Proactively conducts company, industry, stakeholder, and end-user research to surface real-time opportunity insights.

COACHING FLOW

Human-level sales coaching

Real-time Deal Support

Delivers real-time, human-level coaching moments tied to live CRM, call and behavior data.

AI Roleplay

Practice key selling moments with realistic roleplays—pre-set, deal-specific, or custom-built.

Sales Methodology Coaching

Coaches reps on your company’s unique sales methodology and critical human selling skills.

Role-based Personalization

Tailors coaching to each user's role, development stage, pipeline, and sales motion—AEs, BDRs, SDRs, AMs, and CS.

MOMENTUM STUDIO

AI-powered sales execution

Deep Research

Equips sellers with real-time account, industry, and stakeholder insights—pulled directly from Context Engine.

Hyper-Personalized Messaging

Generates customized outreach and customer communications tailored to each buyer and opportunity.

AI-Generated Sales Collateral

Builds dynamic proposals, business cases, and sales assets aligned to live deal context.

Enablement Content Generation

Creates internal collateral and training materials that evolve with your GTM motion.

SIGNAL LAYER

Insights without the noise

Risk Detection

Identifies stalled opps, buyer hesitation, skipped steps, and pipeline vulnerabilities in real-time.

Deal Summaries & Next Steps

Proactively generates hyper-contextual deal snapshots with recommended next actions.

Pipeline Intelligence

Overall AI pipeline visibility that guides sales behaviors based on macro and micro pipeline health signals.

Document Analysis

Analyzes and stores RFPs, proposals, and other collateral to surface risks, needs, and key coaching moments.

Leadership Intelligence

Support for sales leaders

Leadership Guidance

Delivers AI-powered strategic recommendations to help leaders focus, coach, and scale their teams.

Coaching & Rep Development Analytics

Tracks coaching effectiveness, engagement levels, and rep skill progression over time.

Sales Methodology Reinforcement

Scalable AI coaching that reinforces sales methodology and process adherence across the organization, 24/7.

Knowledge Management

Gives enablement teams control over the company playbooks, product knowledge, and frameworks that feed the context engine.

Measurable Results & Business Impact

32%
Higher quota attainment
50%
Faster onboarding and ramp times
28%
Higher deal win rates

Grw has won me some deals whether I can admit it or not. I'm using it multiple times a day, all day long. It's become my go-to for everything - that's how essential it's become to my workflow.

John Paul Casillas
Account Executive, Qwilr
OUR COACHES

World-Class Sales Experts—Available to Every Rep, Anytime.

Taylor
Your company’s own AI sales coach—Taylor learns your business, your people, and your playbook inside out. She delivers hyper-personalized coaching and guidance, tailored to every user.
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Scott Leese
Six-time VP Sales, best-selling author of "Addicted to the Process" and "More Than a Number," and co-host of the Surf & Sales podcast. Scott helps sales teams unlock sustained performance.
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Dave Brock
Globally respected sales strategist, best-selling author of "Sales Manager Survival Guide," and advisor to industry giants and startups alike, Dave transforms sales organizations.
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Shari Levitin
Renowned sales trainer, best-selling author of "Heart and Sell," featured in Harvard's Strategic Sales Program. Shari’s proven methods have elevated countless sales careers globally.
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FAQs

Quick answers to the most common questions about Grw and how we help your sales team succeed. Can't find your answer? Reach out—we’re here to help.

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How does Grw actually work?

Grw is an AI-powered sales coaching and execution platform that integrates directly with your existing GTM tech. It proactively coaches reps on deals, provides roleplay practice, generates collateral, and surfaces insights for leaders—all personalized to your sales process. Onboarding is quick, and most teams see value within days.

What makes Grw different from other sales enablement or coaching platforms?

Unlike generic tools, Grw is custom-trained on your business, sales process, and ICP. It delivers real-time, human-level coaching and execution support—think of it as a digital sales coach and strategist, not just analytics or call recording.

How quickly will we see results?

Most customers see impact within the first few days—improved deal strategy, faster proposal creation, and better coaching. As Ben Dyer from TradeWindow put it: “Quick time to value, easy to navigate, and a supportive onboarding team.”

How does Grw personalize coaching for our team?

We train your AI coach on your unique sales process, language, and ICP. The platform adapts to your workflows, providing context-aware coaching and collateral that feels like it was written by your best leader.

What’s the impact on sales performance?

Customers report >30% improvement in quota attainment, halved ramp times, and more consistent execution. Teams like Staffing Engine have won larger deals whilst saving hours per week.

What's next?

Grw agents are trained on your unique business—products, sales process, ICPs, and more, to deliver personalized, in-the-moment coaching inside Salesforce and HubSpot.

1.

Schedule Your Demo

See exactly how Grw's human-level coaching integrates effortlessly with your sales process.

2.

Tailor Your Coaching Agent

Our onboarding trains your AI agents on your products, customers, and internal practices for highly relevant guidance.

3.

See Immediate Results

In just days, personalized coaching begins strengthening your team’s skills and helping close more deals.

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Ready to Boost Sales Performance?

See how Grw’s personalized, real-time coaching helps your team close more deals — with less guesswork.

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